Bachelorarbeitsseminar

English version will be available soon

Students are able to prepare a topic from the field of Marketing and Communication Management in a scholarly manner and to independently develop and systematically address a central research question. They are capable of planning their work processes autonomously, managing their time effectively, and organizing the project within the given framework.

English version will be available soon

In the bachelor thesis seminar, students work on a study- and education-related research question at an academic level within a given timeframe. They systematically apply scientific methods, engage with the topic from theoretical and interdisciplinary perspectives, and critically discuss their results. The bachelor thesis may also be linked to the professional internship, allowing current and concrete problems to be examined both with academic rigor and in a practice-oriented manner.

- Saunders, M., Lewis, P., & Thornhill, A. (2020). Research methods for business students (8th ed.). Pearson.
- Döring, N., & Bortz, J. (2016). Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften (5. Aufl.). Springer.
- Homburg, C., Klarmann, M., & Vomberg, A. (2022). Handbook of market research (1st ed.). Springer.

English version will be available soon

German

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Seminar, discussions, group work

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