This program equips you to understand human behavior in organizations and lead change effectively. It combines business psychology, leadership, change management, and human-AI interaction with evidence-based methods and people analytics – so you can drive transformations that are practical, data-informed, and human‑centered.
Business Psychology & Leadership
Master's degree program
Overview
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Qualification Level:
Stufe 2, Master -
Price:
Euro 363,36* (excl. Student Union-fees) each semester -
Academic Degree:
Master of Arts in Business (MA) -
Academic Program:
Part-time -
Language:
78 % German, 22 % English -
Remote Options:
E-Learning max. 50 % online -
Exchange Semester:
Supervised one-week study trip in the 4th semester** -
Admission Requirements:
General study requirements -
Study Places per Year:
20
Program Description
The Master’s in Business Psychology & Leadership at HOK prepares you for the challenges of a rapidly changing world of work. It integrates psychological, economic, and organizational perspectives with modern leadership and digital competencies to prepare you for demanding specialist, leadership, and consulting roles.
The program focuses on understanding human behavior in organizations, markets, and change processes, as well as on developing and implementing effective leadership and transformation strategies. Students build competencies in business psychology, leadership, coaching, people analytics, and human‑AI interaction, complemented by solid research methods and strong practical transfer. This interdisciplinary approach equips graduates to guide people and organizations through change in an evidence‑based, data‑informed, and human‑centered way.
Study Focus
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45 %
Business Psychology & Decision‑Making
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22 %
Leadership, Coaching & Organizational Development
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25 %
Practice Transfer & Master’s Thesis
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5 %
Research Methods & Analyticss
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3 %
Internationalization (Study Trip)
What You Will Learn
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Understand and analyze human behavior in organizations, markets, and change processes
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Lead teams and organizational development effectively
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Professionally facilitate transformation and change initiatives
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Make evidence‑based decisions using empirical methods and people analytics
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Design digital technologies and AI‑enabled work environments with a human‑centered lens (human‑AI interaction)
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Apply coaching and consulting competencies to leadership tasks
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Analyze consumer and user behavior with psychological rigor and apply it in brand management
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Transfer scientific insights into professional practice
Popular Occupational Fields
- HR/People & Leadership Development
- Organizational Development
- Management Consulting
- Change & Project Management
- Business Development
- Innovation Management
Career Opportunities
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Growing demand for empathy and analytical thinking
Deloitte studies and the Millennium Project’s Delphi study forecast rising demand for exactly these competencies in the future of work
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Pivotal role at the human–technology interface
in an increasingly automated world, employers seek professionals who connect technological progress with human needs
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22% English‑taught content
targeted preparation for international leadership and consulting contexts
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120 ECTS over 4 semesters
a compact, part‑time Master’s‑level qualification
The path to the Master's degree
The Master’s degree in Business Psychology & Leadership provides deep insights into human behavior, leadership, and organizational transformation. With a strong focus on business psychology, leadership, and human‑AI interaction, the program prepares you for leadership, consulting, and expert roles. Foundational psychological, methodological, and leadership competencies are built in the first two semesters and deepened in the third semester (including coaching, crisis psychology, human‑AI interaction), before the fourth semester culminates in the study trip, advanced research, and the Master’s thesis.
Special features:
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Specialization in Business Psychology & Human‑AI Interaction
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International study trip in the 4th semester
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Up to 22% of courses taught in English
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Up to 50% online delivery for maximum flexibility alongside work
Recognition of Prior Learning
Students have the option to receive credit for skills and competencies they have already acquired before the start of each semester.
To apply for credit, they must submit a request directly to the Director of Studies.
Curriculum
Study regulations to download
Frequently Asked Questions
Is the degree program already accredited?
The start of the degree program is subject to accreditation by AQ Austria. Current information on the accreditation status can be obtained from the Director of Studies.
Is it possible to study this degree program without currently being employed?
Yes, employment with a company is not a requirement. The part-time format is also suitable for people on parental leave or undergoing a career change.
What percentage of courses are taught in English?
Approximately 22% of courses are taught in English, including those in the areas of Human-AI Interaction, People Management & Analytics, and Sustainability Psychology.
What is the study trip in the 4th semester?
A one-week, supervised international study trip (3 ECTS) that provides practical insights into international business contexts.
What academic degree will I receive?
The Master of Arts (MA) degree after 4 semesters of part-time degree program with a total of 120 ECTS credits.
How is the compatibility of degree program, work and family life supported?
Through the work-integrated format, an e-learning component of a maximum of 50%, and measures within the framework of the "university and family" audit.
