Study IT, Web & AI
Discover the degree programs offered by HOK in the field of IT, Web & AI – software development, business process management, data science, and artificial intelligence, with a practical focus at the intersection of code and concept.
TECHNOLOGY. DATA. FUTURE.
IT is more than programming.
Software and data now shape every area of business. And as routine tasks become increasingly automated, the people who design, adapt, and responsibly apply these systems are becoming even more important.
When you start an IT degree today, you are not learning skills that AI will simply replace. You are learning how to make AI truly useful. At HOK, you combine technical expertise with design competence and learn to develop digital products and intelligent applications that solve real-world problems – in a practical, interdisciplinary way, and with the goal of not just using technology, but actively shaping it.
Why Study IT, Web & AI at HOK?
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Theory & practice from the start
Our degree programs combine fundamental technical knowledge with application-oriented project work. From your first semester to your master’s thesis, you continuously work on real-world tasks and develop digital products and intelligent applications that go beyond the textbook.
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Artificial intelligence as a common thread
At HOK, artificial intelligence is not treated as a standalone subject. It is a core component of the entire IT curriculum — from foundational concepts to cutting-edge applications. The university’s dedicated AI Competence Center also links research and teaching directly.
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International and connected
Study abroad semesters, supervised study trips, and English-taught programs broaden your perspective beyond your own field of study. Corporate partnerships – from regional technology companies to international partners – ensure that the transfer of knowledge into practice does not begin only after graduation.
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Flexible study options
Full-time, part-time, or as a compact university course: in the field of IT, Web & AI, school graduates, working professionals, and career changers can find a format that fits their situation in life.
Where Technology meets science.
The IT, Web & AI field at Kufstein University of Applied Sciences Tirol is closely linked to applied research. The Science Labs offer students the opportunity to explore current issues in a research-oriented setting.
With the Kufstein AI Competence Center, HOK offers a central point of contact for regional companies seeking to advance digitalization and artificial intelligence in their processes — an environment you also benefit from through practical projects and collaborations.
Our degree programs in IT, WEB & KI
All degree programs at a glance – filter by degree level, study format, and language of instruction.
Master's Programs
Continuing Education & University Courses
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Frequently Asked Questions
What is the difference between Data Science & Intelligent Analytics and Smart Products & AI-driven Development?
Both Master's programs are technically oriented and conclude with an MSc in Engineering. They differ in the specific research topics.
Data Science & Intelligent Analytics revolves around data: You program, train machine learning models, and build data platforms to enable informed decisions. Typical career paths include Data Scientist, Data Engineer, and BI & Analytics Specialist. The Master's program is offered part-time in Englisch or full-time in English.
Smart Products & AI-driven Development, focuses on the product: Students develop intelligent, connected products and combine technology with product management and digital transformation. Typical career paths include product developer for smart products, technical project manager, and IoT expert. The Master's program is Full-time and taught in English.
In short: Those who want to gain insights from data choose Data Science & Intelligent Analytics. Those who want to build and market intelligent products choose Smart Products & AI-driven Development.
Can I study IT at HOK even if I don’t have any programming experience?
Yes. The program Coding & Digital Design does not require extensive prior knowledge. A genuine interest in technology and a willingness to learn are more important than previous experience.
To help students get off to a strong start, HOK also offers preparatory university courses in mathematics and technical fundamentals.
What options are available if I want to build AI skills in a short amount of time?
If you want to explore artificial intelligence in a focused way without enrolling in a full-time degree program, HOK offers several short-format options: the Generative AI Basics Course (1 day) and the university course Applied Generative Artificial Intelligence (6 days, 8 ECTS).
Both are designed to provide skills that can be applied compact and immediately.
How are the IT programs at HOK connected — can I progress from a bachelor's to a master's degree?
The programs in the IT, Web & AI field of study are designed to build on one another. For example, graduates of the bachelor’s program Coding & Digital Design can continue seamlessly into a related master’s program such as AI Systems Engineering or Data Science & Intelligent Analytics.
Details on the specific admission requirements can be found on the respective Master's program pages in the Links & Downloads section.
