Study Business & MAnagement
Discover the degree programs offered by HOK in the field of Business & Management – business administration, international management, and corporate leadership with an international outlook and a strong focus on practical application.
Understand Business. Shape companies. Build a career.
Business is more than numbers.
Markets are changing faster than ever. Artificial intelligence and digitalization are putting business models, procedures, and leadership to the test. Companies are looking for people who think strategically, make bold decisions, and take responsibility. Whether you want to start a company, lead one, or launch an international career in a leadership role: at HOK, you gain the tools to do exactly that. Hands-on, personal, and with a clear view of tomorrow’s challenges.
Why study Business & Management at HOK?
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More than business administration
At HOK, Business & Management covers four clearly distinct areas – from international management to leadership and business psychology, through to transformation and corporate management.
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Practical experience in real companies
Through real projects with small and medium-sized enterprises and family businesses, business plan competitions, and a mandatory internship as part of the bachelor's degree program, you make real business decisions before you even graduate.
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Think internationally, act internationally
With up to three semesters abroad and more than 250 partner universities worldwide, we prepare you for careers in global markets, internationally active companies, and intercultural leadership roles.
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From Bachelor's degree to MBA
Whether you are starting your first degree, continuing with a master’s program, or choosing an MBA as an experienced executive, you will find a format that fits your goals – in German or English, full-time or part-time.
Where business meets science.
At HOK, the Business & Management field of study is closely connected to applied research and strong practice partners. The Institute for Entrepreneurship & Innovation and the Institute for Cross-Border Restructuring bring current research questions directly into the classroom. Corporate partnerships – from regional small and medium-sized enterprises to international corporations – ensure a strong transfer of knowledge into practice.
Our degree programs in Business & Management
All degree programs at a glance – filter by degree level, study format, and language of instruction.
Bachelor's Programs
Master's Programs
Continuing Education & University Courses
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Frequently Asked Questions
What role do AI and digital transformation play in the field of Business & Management studies?
Artificial intelligence and digital transformation are changing business models, processes, and leadership. Therefore, they are firmly integrated into degree programs, from dedicated modules to specializations within the course of study.
In the Bachelor's program in International Business Management, you will learn how to use and classify AI in the modules "Digital Transformation & Artificial Intelligence".
The Master's program in Corporate Transformation Management focuses on the strategic planning and implementation of change in organizations.
For working professionals, there are compact continuing education courses such as the university course in Change Management.
What's the difference between International Business Management and Leadership & Business Management?
Both programs provide a solid foundation in business administration – the key difference lies in their focus.
International Business Management emphasizes global markets, international management, and cross-cultural business. Students also learn two foreign languages and can spend up to three semesters abroad, gaining valuable international experience.
Leadership & Business Management, by contrast, is geared more toward aspiring entrepreneurs, future business successors, and emerging leaders, with a particular focus on entrepreneurship and start-up management.
Which Business & Management programs are available in a part-time format?
International Business Management is available both as a full-time program and in a part-time format for working professionals.
At the master’s level, students can choose from part-time programs such as Corporate Transformation Management and ERP Systems & Business Process Management.
Professionals who are already working and want to build targeted skills will also find suitable short-format options in the MBA program and in HOK’s university courses.
What is the difference between a master’s degree and an MBA at HOK?
A Master of Arts in Business is an academically oriented degree that builds on a related bachelor’s degree and provides in-depth expertise in a specific field.
An MBA, or Master of Business Administration, is designed for professionals with several years of work experience. It focuses on broad management and leadership skills, regardless of the field of the applicant’s first degree.
