New HOK Brand Video Highlights Campus Life & Spirit
- 01.10.2026
- General
Authentic first-hand insights: Rasita Kosonsasitorn, Research Fellow Smart Products & AI-driven Development (right), and Markus Ehrlenbach, Associate Professor (FH) for Design/Additive Manufacturing and Head of Labs, stand in front of the camera together with students.
With a unique narrative perspective and emotional insights, HOK | University of Applied Sciences Kufstein Tirol puts community, alpine lifestyle, and the future visions of its students center stage.
Told from the perspective of the university itself: HOK | University of Applied Sciences Kufstein Tirol has released its new brand video. The video deliberately moves away from dry facts, focusing instead on the campus lifestyle, the people, and the unique connection between academic excellence and the surrounding alpine environment. The film project was produced in collaboration with the Innsbruck-based agency hoch3 | Die kreative Filmproduktion.
"I am the quiet in which something suddenly makes sense. I am the experiment, the beginning of innovation." With these words, the voice of the brand video guides viewers through the various facets of campus life. The film takes the audience on a journey through modern lecture halls, research labs, vibrant leisure activities, and the impressive mountain landscapes surrounding Kufstein.
New Name, Emotional Stance: The University as a Living Organism
The video also reflects the evolution of the brand: With its repositioning as HOK | University of Applied Sciences Kufstein Tirol, the institution underscores its modern, forward-looking identity. The central message of the film: HOK is more than an educational institution—it is a place for connection, experimentation, and personal growth.
"We wanted to create a film that doesn't just show where you study with us, but above all makes you feel what it’s like to be part of the HOK community," emphasizes Tobias Merz, BA, Communications & Social Media Specialist at HOK, who guided the project from concept to production. "I want to extend a huge thank you to everyone who brought so much dedication both in front of and behind the camera to bring this film to life together with us."
Strong Roots in the Kufstein Region
A central element is the close synergy with the fortress town of Kufstein and the Kitzbühel Alps. From snow sports and mountain views above 2,000 meters to lifelong friendships formed during their studies, the film highlights how studying in Kufstein offers an incomparable quality of life.
The new brand video is available immediately on the HOK website and across its official social media channels (YouTube, Instagram, LinkedIn).