Specialization in Business Psychology & Management

Bachelor

The students practice acquiring knowledge in a foreign language. They are capable of understanding subject-specific content in a culturally and socially unfamiliar environment and applying it to specific issues in economic psychology in an international context.

None

Courses from the following five areas:

1. Psychology (e.g., Advanced Differential Psychology, Advanced Social Psychology, Diagnostics, etc.)

2. Economic / Business Psychology (e.g., Managerial Decision Behavior, Psychology of Financial Markets, etc.)

3. Management & Business (e.g., Business Ethics, Corporate Culture, Data Analytics, Diversity, Knowledge Management, Leadership, Organizational Theory, etc.)

4. Marketing (e.g., Advanced Marketing Management, Communication Management, Consumer Behavior, Customer Service Excellence, Digital Marketing, Global Marketing, Market Research, etc.)

5. HR Management (e.g., Advanced HR Management, Employer Branding, People & Organization, Strategic HR Management, etc.)

Dependent on the thematic orientation of the respective elective courses.

determined by the respective partner university

German

16

The teaching and learning methods are based on the curricula or guidelines of the respective partner universities.

5