Business Economics: Financing & Marketing (E)

First cycle, Bachelor

The participants are able to:
• identify market-oriented management.
• develop marketing concepts or a marketing plan based on an identified problem.
• apply instruments of the marketing mix.
• present basic market research methods.
• define the fundamentals of investment, financing and risk management and apply them in examples
• calculate the financing requirements
• describe the fundamentals of the lending business as well as the processing of loans and the risk limitation of credit institutions
• assess investments from an economic point of view
• apply the usual methods of investment calculation in everyday business

not applicable

Marketing:
•Importance and tasks of marketing in the 21st century
•Fundamentals of capital goods, consumer goods and services marketing
•Marketing plan
•Market research
•Market segmentation/positioning
•Strategic marketing
•Marketing mix

Financing & Investment:
• Introduction to financial management
• Economic business processes (investment, financing and risk management)
• Differences in financing needs for: Enterprises, public budgets and private budgets
• Structure and legal basis of the credit business of credit institutions
• Supply of credit to the credit markets
• The European Central Bank
• Execution and processing of credit transactions, e.g. credit types
• Company assessment and analysis
• Collateral, credit agreement and credit decisions
• Introduction to investment calculation
• Goals and tasks of a modern investment calculation
• Fundamentals of business investment decisions
• Static methods of investment calculation
• Dynamic methods of investment calculation

• Kotler, Armstrong, Wong, Saunders (2010): Grundlagen des Marketing (Fundamentals of Marketing), 5th edition, Pearson Education
• Kotler, Keller, Bliemel (2007): Marketing-Management, Strategien für wertschaf-fendes Handeln, 12th edition, Pearson Education
• Homburg (2012): Marketingmanagement: Strategie-Instrumente-Umsetzung- Unternehmensführung, 4th Edition, Springer Gabler Publisher Wiesbaden
• Meffert, Burmann, Kirchgeorg: Marketing, Grundlagen marktorientierter Unternehmensführung. Konzepte – Instrumente - Praxisbeispiele, 11th Edition, Springer Gabler Publisher Wiesbaden
• Sander (2011): Marketing-Management: Märkte, Marktinformationen und Markt-bearbeitung, 2nd edition, UTB Stuttgart
• Däumler, Grabe (2013).: Betriebliche Finanzwirtschaft, 10th edition, nwb Verlag Herne
• Grill, Perczynski, Grill (2014): Wirtschaftslehre des Kreditwesens,Bildungsverlag Eins Troisdorf
• Warnecke, et al. (1996): Wirtschaftlichkeitsrechnung für Ingenieure, 3rd Edition, Carl Hanser Publisher Munich
• Däumler, Grabe (2014): Grundlagen der Investitions- und Wirtschaftlichkeitsrech-nung, nwb Verlag Herne
• Kruschwitz (2011): Investitionsrechnung, 13th Edition, Oldenbourg Publishers Munich
• Bestmann (2008): Kompendium der Betriebswirtschaftslehre, 11th ed., Oldenbourg Verlag Munich
• Wöhe, Döring (2013): Einführung in die Allgemeine Betriebswirtschaftslehre, 25th edition, Vahlen Verlag Munich

Exam
Presentation

English

4

Integrated course

4