From Local to Global: Pathways to International Business Success
Niveau
1st study cycle, Bachelor
Learning outcomes of the courses/module
The participants:
• understand the concept of internationalization and globalization.
• analyze internationalization as a process.
• apply various theories and models of internationalization.
• identify and assess motives and drivers for internationalization.
• differentiate between various forms of market entry.
• critically evaluate market selection, location choice, and country risk analyses.
• recognize and critically discuss the challenges of internationalization in practice.
• understand the concept of internationalization and globalization.
• analyze internationalization as a process.
• apply various theories and models of internationalization.
• identify and assess motives and drivers for internationalization.
• differentiate between various forms of market entry.
• critically evaluate market selection, location choice, and country risk analyses.
• recognize and critically discuss the challenges of internationalization in practice.
Prerequisites for the course
None
Course content
• The concept of internationalization and globalization
• Internationalization as a process
• Theories and models of internationalization (Uppsala model, sprinkler model, etc.)
• Motives and drivers for internationalization
• Forms of market entry (indirect/direct export, licensing, joint ventures, wholly owned subsidiaries)
• Market selection, location choice, and country risk analyses (economic, political, legal/institutional)
• Planning international expansion (timing of market entries, sequencing of internationalization steps, etc.)
• Differences between multinational enterprises (MNEs) and SMEs, particularly market entry decisions under limited financial, personnel, and organizational resources
• Challenges of internationalization and reverse internationalization
• Internationalization as a process
• Theories and models of internationalization (Uppsala model, sprinkler model, etc.)
• Motives and drivers for internationalization
• Forms of market entry (indirect/direct export, licensing, joint ventures, wholly owned subsidiaries)
• Market selection, location choice, and country risk analyses (economic, political, legal/institutional)
• Planning international expansion (timing of market entries, sequencing of internationalization steps, etc.)
• Differences between multinational enterprises (MNEs) and SMEs, particularly market entry decisions under limited financial, personnel, and organizational resources
• Challenges of internationalization and reverse internationalization
Recommended specialist literature
• Hill, C. W. L. & Hult, G. T. M: International Business – Competing in the Global Marketplace, McGraw Hill (latest edition)
• 1-2 aktuelle Artikel aus Fachzeitschriften
• 1-2 aktuelle Artikel aus Fachzeitschriften
Assessment methods and criteria
Portfolio assessment
Language
English
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Blended learning
Semester/trimester in which the course/module is offered
3