Management & Strategy 2
Niveau
1st study cycle, Bachelor
Learning outcomes of the courses/module
The participants:
• understand the connections between strategy, organization, productivity, leadership, culture, change, etc.
• can apply strategic methods to their own company.
• can place strategy in the context of new megatrends (digitalization, AI, etc.).
• have the competence to independently develop strategy methods.
• understand the connections between strategy, organization, productivity, leadership, culture, change, etc.
• can apply strategic methods to their own company.
• can place strategy in the context of new megatrends (digitalization, AI, etc.).
• have the competence to independently develop strategy methods.
Prerequisites for the course
None
Course content
• “Holistic strategic management” in the sense of connecting strategy with: organization, productivity, leadership, culture, change, etc.
• Linking strategy with current topics
• Development and adaptation of strategic methods
• Application and implementation of strategic questions for one's own company
• Linking strategy with current topics
• Development and adaptation of strategic methods
• Application and implementation of strategic questions for one's own company
Recommended specialist literature
• Müller-Stewens, G. / Lechner, C., Strategisches Management, Stuttgart: Schäffer-Poeschel (in der aktuellen Aufl.)
• Stöger, R., Strategieentwicklung für die Praxis, Stuttgart: Schäffer-Poeschel (in der aktuellen Aufl.)
• 1-2 aktuelle Aufsätze aus Fachzeitschriften
• Stöger, R., Strategieentwicklung für die Praxis, Stuttgart: Schäffer-Poeschel (in der aktuellen Aufl.)
• 1-2 aktuelle Aufsätze aus Fachzeitschriften
Assessment methods and criteria
Portfolio assessment
Language
German
Number of ECTS credits awarded
6
Semester hours per week
Planned teaching and learning method
Blended learning
Semester/trimester in which the course/module is offered
4