Product Development & Service Design
Niveau
Consolidation
Learning outcomes of the courses/module
The development and design of new products and services is one of the most important and risky challenges facing companies. After this course, students will be able to name the stages of product development and explain how companies generate and implement ideas for new products.
Prerequisites for the course
Modul MGL
Course content
In this course, students become familiar with the core principles and practices of product development, design, marketing, and the launch of new products and services. Students learn marketing strategies that support the introduction of new products and services to the market. The differences between products and services are also addressed, including the opportunities and challenges associated with the use of generative artificial intelligence.
Recommended specialist literature
- Wirtz, J. (2023). Essentials of Services Marketing. Pearson.
Assessment methods and criteria
Seminar paper
Language
German
Number of ECTS credits awarded
5
Semester hours per week
Planned teaching and learning method
Seminar paper and/or presentation
Semester/trimester in which the course/module is offered
4