Bachelor Thesis

Consolidation

The participants are able to academically prepare a topic from the department of marketing and communication management and to independently work on a central question. The students’ self-organization and time management skills are encouraged.

basic subjects

Within a given period of time, the students should academically research a question relevant to their studies and education within the framework of a Bachelor thesis. Using academic methods, the topic is to be worked on and discussed independently – this takes place in an interdisciplinary context and in the form of a theoretical examination of an academic question. The Bachelor thesis can be written with a practical reference from the internship and thus academically and practically deal with a current and tangible problem.

- Saunders, M., Lewis, P., & Thornhill, A. (2020). Research methods for business students (8th ed.). Pearson.
- Döring, N., & Bortz, J. (2016). Forschungsmethoden und Evaluation in den Sozial- und Humanwissenschaften (5. Aufl.). Springer.
- Homburg, C., Klarmann, M., & Vomberg, A. (2022). Handbook of market research (1st ed.). Springer.

Bachelor's thesis

German

6

Research-Based Learning

6