Disciplines of Corporate Communications
Niveau
Consolidation
Learning outcomes of the courses/module
Students acquire advanced knowledge in selected areas of corporate communication, including communication controlling and issues management. They are able to apply key communication instruments, analyze results, and integrate them into conceptual measures. Additionally, they develop solutions for communication challenges, critically reflect on instrument effectiveness, and utilize digital tools, including generative AI, to support communication processes.
Prerequisites for the course
Modul KMG
Course content
This module focuses on selected disciplines of corporate communication. Thus, the areas of Issues Management or Communication Controlling are deepened and later find their way into a strategic communication concept.
Recommended specialist literature
- Zerfaß, A., Piwinger, M., & Röttger, U. (2022). Handbuch Unternehmenskommunikation. Springer.
Assessment methods and criteria
Seminar work
Language
German
Number of ECTS credits awarded
4
Semester hours per week
Planned teaching and learning method
Integrated course, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
5