Introduction to BWL
Niveau
Introduction
Learning outcomes of the courses/module
professional-academic competences:
The students:
• Identify the different business subareas
• Understand the fundamentals of marketing
• Understand the fundamentals of personnel management
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business
• Recognize relationships in the sense of the various relationships between the busi-ness functions
• Can clearly differentiate central business terms from each other
• Identify the most important constitutional and functional corporate decisions
The students:
• Identify the different business subareas
• Understand the fundamentals of marketing
• Understand the fundamentals of personnel management
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business
• Recognize relationships in the sense of the various relationships between the busi-ness functions
• Can clearly differentiate central business terms from each other
• Identify the most important constitutional and functional corporate decisions
Prerequisites for the course
none
Course content
• Overview and context analysis of the most important subareas in business administration
• Subject and principles of business administration:
• Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
• Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
- Functional company decisions: Materials management, production management, marketing
• Fundamentals of business value creation processes and functions (value creation architecture and structure)
• Fundamentals of market-oriented, process-oriented and strategy-oriented management
• Subject and principles of business administration:
• Operational functional areas
- Business decision theory
- Fundamentals of Management and Ethics
- Fundamentals of Human Resources and Organization
- Marketing Fundamentals
• Fundamentals of:
- Constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
- Functional company decisions: Materials management, production management, marketing
• Fundamentals of business value creation processes and functions (value creation architecture and structure)
• Fundamentals of market-oriented, process-oriented and strategy-oriented management
Recommended specialist literature
• Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
• Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
• Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
• Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
• Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
• Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.
• Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
• Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
• Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
• Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
• Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.
Assessment methods and criteria
written exam
Language
German
Number of ECTS credits awarded
2
Semester hours per week
Planned teaching and learning method
Lecture, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
1