Media Theory

Introducton

The students are able to remember central aspects of the history of media and un-derstand definitions of media. In addition, the students know media theory posi-tions, can classify them and can reflect them critically. They also apply this theoretical knowledge to the analysis and discussion of media situations. The function and effect of the media is conveyed, clarified and explained on the basis of different theoretical approaches.

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In this introductory course in media studies, emphasis is placed on the historical development, evolution, and impact of media. Drawing on works of media theory, the course examines both individual and mass media. The subject matter is structured around key theoretical positions of influential media scholars and encompasses academic approaches to media theory, analytical methodologies, and the critical examination of media developments. Furthermore, the course addresses the application of media-theoretical concepts within the contexts of corporate communication and marketing. The following categories are the main teaching contents:
• Media history and definitions
• Significance of technology-based media (new/digital media)
• Media theories according to Marschall McLuhan, Lev Manovich, Niklas Luhmann

English version will be available soon

Klausur

German

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English version will be available soon

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