Cultural Mediation & Value Creation

first cycle, Bachelor

The participants:
• learn about key approaches and strategies in contemporary cultural mediation (diversity-sensitive, anti-discriminatory, and inclusion-oriented) in both analog and digital spaces and gain in-depth insight into cultural value chains in the resonance space of social publics and democratic theoretical maxims.
• engage with and develop an in-depth understanding of a concept of cultural mediation that responds to the future-oriented transformation of the cultural sector and is grounded in a democratic and dialogue-based mediation approach.
• gain firstly insight into the current theoretical discourse and contemporary trends in (non-)visitor research and develop a deeper understanding of the background to this paradigm shift in cultural work.
• will learn secondly about a range of analog and digital examples of good practice, which they can use to directly understand and describe the practical implementation and evaluation of a variety of mediation methods and strategies.
• acquire thirdly the ability to describe the practical examples developed in relation to the theoretical discussions and to discuss and analyze them in the context of current socio-political and technological developments.
• become familiar with the concept of cultural value creation and engage in a differentiated examination of value creation in and through cultural education and cultural mediation, not least against the backdrop of social sustainability debates in the context of the SDGs.

not applicable

The cultural sector is currently undergoing a comprehensive transformation process due to profound socio-demographic, technological, and societal changes. One of the central tasks of cultural institutions is to create analog and digital cultural participation opportunities for all members of society. This is partly because traditional audiences have been declining for some time and European societies are becoming more diverse and multifaceted, which cultural institutions must also reflect if they want to reach these underrepresented audiences and contribute to social cohesion. On the other hand, digital offerings from the media industry represent a key competition to local cultural offerings and raise the question of what role highbrow cultural sectors such as publicly funded theaters, concert halls, and museums play in the experience society. At the same time, however, digitization also expands the reception space and reach of cultural offerings and significantly changes user behavior and cultural experience, as the Covid19 pandemic has shown. Who participates in culture and how, what new formats are emerging, and which cultural concepts are empirically relevant are thus becoming crucial research questions for contemporary cultural management. The course therefore deals intensively with these developments and examines a variety of approaches to contemporary cultural mediation work and value creation, ranging from community management and the promotion of democracy to participation and co-creation to gamification and edutainment.

Benington, J., & Moore, M. (Hg.) (2011). Public Value. Theory and Practice. Palgrave Macmillan.
Bryson, J.M., Crosby, B.C., & Bloomberg, L. (Hg.) (2019). Creating Public Value in Practice. Advancing the Common Good in a Multi-Sector, Shard-Power, No-One-Wholly-in-Charge-World. Routledge.
Holst, C. (Hg.) (2020). Kultur in Interaktion. Co-Creation im Kultursektor. Springer Gabler.
Holst, C. (2021). Digitale Kulturkommunikation. Grundlagen, Strategien und praktische Umsetzung. Springer Gabler.
Kulturstiftung des Bundes (Hg.) (2022). Diversitätskompass. Wie können Kulturinstitutionen diverser werden? Erfahrungen aus dem 360° Programm. Gallery Print.
Mandel, B. (2016). Teilhabeorientierte Kulturvermittlung, Diskurse und Konzepte für eine Neuausrichtung des öffentlich geförderten Kulturlebens. Bielefeld: Transcript.
Lang, S. (2015): Partizipatives Kulturmanagement Interdisziplinäre Verhandlungen zwischen Kunst, Kultur und Öffentlichkeit. Transcript.
Lauer, T. (2019). Change Management. Grundlagen und Erfolgsfaktoren. 3. Auflage. Springer Gabler.
Pöllmann, L., & Herrmann, C. (Hg.) (2019). Der digitale Kulturbetrieb. Strategien, Handlungsfelder und Best Practices des digitalen Kulturmanagements. Springer Gabler.
Renz, T. (2016). Nicht-Besucherforschung: Die Förderung kultureller Teilhabe durch Audience Development. Bielefeld: transcript.
Sternfeld, N. (2018). Das radikaldemokratische Museum. De Gruyter.
Sunderbrink, S. (2023). Crashkurs Community Management. Erfolgreich Communitys aufbauen und pflegen. Haufe.
Tokarski, K.O., Endrissat, N., & Kissling-Näf, I. (Hg.) (2024). Transformationen gestalten. Beiträge aus Forschung und Praxis des privaten und öffentlichen Sektors. Springer Gabler.

Portfolio exam

German

3

integrated course, case studies, discussion, group work, presentations

3