Introduction to Business Administration
Niveau
first cycle, Bachelor
Learning outcomes of the courses/module
The participants:
• identify the different business subareas.
• understand the fundamentals of marketing.
• understand the fundamentals of personnel management.
• know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business.
• recognize relationships in the sense of the various relationships between the business functions.
• can clearly differentiate central business terms from each other.
• identify the most important constitutional and functional corporate decisions.
• are able to apply their knowledge to case studies.
• can present solutions professionally.
• are able to apply this knowledge to real business issues in the field of sports, culture and event management.
• identify the different business subareas.
• understand the fundamentals of marketing.
• understand the fundamentals of personnel management.
• know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business.
• recognize relationships in the sense of the various relationships between the business functions.
• can clearly differentiate central business terms from each other.
• identify the most important constitutional and functional corporate decisions.
• are able to apply their knowledge to case studies.
• can present solutions professionally.
• are able to apply this knowledge to real business issues in the field of sports, culture and event management.
Prerequisites for the course
none
Course content
• Overview and context analysis of the most important subareas in business administration
• Subject and fundamentals of business administration in the context of economics:
• Business studies as science and differentiation from economics, management theory and leadership
• Operational functional areas
• Business decision theory
• Fundamentals of Management and Ethics
• Fundamentals of Human Resources and Organization
• Marketing Fundamentals
Fundamentals:
• of the constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
• of the functional business decisions: Materials management, production management, marketing
• of business value creation processes and functions (value creation architecture and structure)
• of market, process and strategy-oriented management
• Analysis and evaluation of case studies
• Business specifics in the field of sports, culture and event management
• Subject and fundamentals of business administration in the context of economics:
• Business studies as science and differentiation from economics, management theory and leadership
• Operational functional areas
• Business decision theory
• Fundamentals of Management and Ethics
• Fundamentals of Human Resources and Organization
• Marketing Fundamentals
Fundamentals:
• of the constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment
• of the functional business decisions: Materials management, production management, marketing
• of business value creation processes and functions (value creation architecture and structure)
• of market, process and strategy-oriented management
• Analysis and evaluation of case studies
• Business specifics in the field of sports, culture and event management
Recommended specialist literature
Vahs, D./ Schäfer-Kunz, J. (2021): Einführung in die Betriebswirtschaftslehre, 8. Aufl.
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2023): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 10. Aufl.
Schauer, R. (2024): Betriebswirtschaftslehre, 8. Auflage. Linde Verlag, Wien.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2022): Allgemeine Betriebswirtschaftslehre, 7. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2023): Einführung in die Allgemeine Betriebswirtschaftslehre, 286. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.
Fachzeitschriften:
Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2023): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 10. Aufl.
Schauer, R. (2024): Betriebswirtschaftslehre, 8. Auflage. Linde Verlag, Wien.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2022): Allgemeine Betriebswirtschaftslehre, 7. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2023): Einführung in die Allgemeine Betriebswirtschaftslehre, 286. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.
Fachzeitschriften:
Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)
Assessment methods and criteria
Exam
Language
German
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Integrated course, case studies, discussion, group work, presentations
Semester/trimester in which the course/module is offered
1