Introduction to Event Management

first cycle, Bachelor

The participants:
• possess in-depth knowledge of event organization.
• are familiar with the phases of event organization and are able to design event and brand concepts.
• are additionally acquainted with integrated event management, management techniques, and the use of checklists.
• are enabled to plan, prepare, implement, and follow up events - especially corporate events and incentives - while taking into account requirements, regulations, and budget constraints.
• are able to evaluate events and apply the insights gained to their own projects.
• reflect on the development of the concept of “event” in contrast to the concept of “experience” and are able to critically examine the inflationary use of eventization tendencies.
• gain awareness of the rapid organizational, technical, spatial, legal, and sociological changes in the conception, planning, and implementation of events.

not applicable

The teaching content of this introductory basis is based on fundamental concepts, definitions and types of events - building on the history of development and future trends in the event business, the role of the various events within internal and external corporate communication as well as their sociological significance in society is examined.
Events are subdivided into their different manifestations and their different significance in the marketing mix of the companies is shown.
The phases of event organization and design are shown.
Cross-event management, risk management and environmental and safety management are presented.
Concepts for business events are developed, planning explained and the logistics behind events explored.

Bowdin, G. A.J., Allen, J., O´Toole, W., Harris, R., & McDonnell, I. (2023). Events Management. Butterworth-Heinemann, Oxford.
Jäger, D. (2018). Grundwissen Eventmanagement (3., überarbeitete und erweiterte Auflage). UVK Verlag, München.

Exam

German

3

Integrated course, case studies, discussion, group work, presentations

1