Introduction to Sports Management
Niveau
first cycle, Bachelor
Learning outcomes of the courses/module
The participants:
• have in-depth knowledge of the special features of the sports market and its key players and goods.
• understand basic sectors, concepts and theories of sports management and are able to explain and critically reflect on these with reference to relevant empirical findings.
• are able to relate the various areas and sectors of sports management to each other and to work on overarching issues in the field of sports.
• develop key cognitive skills as well as their decision-making and problem-solving abilities.
• have in-depth knowledge of the special features of the sports market and its key players and goods.
• understand basic sectors, concepts and theories of sports management and are able to explain and critically reflect on these with reference to relevant empirical findings.
• are able to relate the various areas and sectors of sports management to each other and to work on overarching issues in the field of sports.
• develop key cognitive skills as well as their decision-making and problem-solving abilities.
Prerequisites for the course
not applicable
Course content
Basic concepts and theories of sport management are covered. This includes an introduction to the environment of sport management, the comparison of different sports systems, the fundamentals of organizational culture, strategic management and special features of personnel management in sport organizations. Central aspects of sports marketing, sports event management and sports tourism are also covered.
Recommended specialist literature
Güllich, A., & M. Krüger, M. (2021), Sport in Kultur und Gesellschaft. Springer.
Bruhn, M., & Rohlmann, P. (2022). Sportmarketing. Grundlagen–Strategien–Instrumente. Springer.
Daumann, F. (2019). Grundlagen der Sportökonomie. UVK.
Horch, H. D., Schubert, M., & Walzel, S. (2024). Besonderheiten der Sportbetriebslehre. Wiesbaden: Springer
Kennedy, H., Gonzales, J., & Pegoraro, A. (2022). Routledge Handbook of Sport Fans and Fandom. Routledge.
Schütte, N. (2021). Grundwissen Sportmanagement. UTB.
Bruhn, M., & Rohlmann, P. (2022). Sportmarketing. Grundlagen–Strategien–Instrumente. Springer.
Daumann, F. (2019). Grundlagen der Sportökonomie. UVK.
Horch, H. D., Schubert, M., & Walzel, S. (2024). Besonderheiten der Sportbetriebslehre. Wiesbaden: Springer
Kennedy, H., Gonzales, J., & Pegoraro, A. (2022). Routledge Handbook of Sport Fans and Fandom. Routledge.
Schütte, N. (2021). Grundwissen Sportmanagement. UTB.
Assessment methods and criteria
Portfolio exam
Language
German
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Integrated course, case studies, discussion, group work, presentations
Semester/trimester in which the course/module is offered
1