Media Communication
Niveau
first cycle, Bachelor
Learning outcomes of the courses/module
The participants:
• are familiarized with the essential practices and techniques of integrated corporate communication.
• are able to independently plan and design the control and improvement of measures in the field of dialog and digital PR & corporate communication.
• can express themselves critically and self-critically.
• are familiarized with the essential practices and techniques of integrated corporate communication.
• are able to independently plan and design the control and improvement of measures in the field of dialog and digital PR & corporate communication.
• can express themselves critically and self-critically.
Prerequisites for the course
not applicable
Course content
In addition to press and public relations work, such as structural analyses of various PR departments, students are familiarized with agency work, network structures and virtual news management. Active (press releases, conferences) and passive (interviews, discussions) media work are discussed, practiced and prepared for real implementation using practical examples.
In order to strengthen the practical relevance of the course, public relations work in crisis situations (crisis PR) is also included as teaching content.
Communication within companies, foundations, associations and clubs is also discussed.
In this context, the term corporate identity from the point of view of corporate communication is also presented and the challenge of integrating social media is discussed and reflected upon.
In order to strengthen the practical relevance of the course, public relations work in crisis situations (crisis PR) is also included as teaching content.
Communication within companies, foundations, associations and clubs is also discussed.
In this context, the term corporate identity from the point of view of corporate communication is also presented and the challenge of integrating social media is discussed and reflected upon.
Recommended specialist literature
Baecker, D. (2008): Kommunikation. Reclam.
Burkart, R. & Hömberg, W. (2015): Kommunikationstheorien: Ein Textbuch zur Einführung. New Academic Press.
Merten, K. (2010): Einführung in die Kommunikationswissenschaft. Lit-Verlag.
Schmidt, A. (2018): Medien und Medienkommunikation. Nomos.
Sutter, T. (2012): Vergesellschaftung durch Medienkommunikation in Prozessen der Inklusion durch Medien. Campus Verlag.
Kokoschka, V. (2025) Nachhaltigkeit in der Medienkommunikation: Ethische Anforderungen und Praktische Lösungsansätze. Baden-Baden: Nomos Verlagsgesellschaft
Burkart, R. & Hömberg, W. (2015): Kommunikationstheorien: Ein Textbuch zur Einführung. New Academic Press.
Merten, K. (2010): Einführung in die Kommunikationswissenschaft. Lit-Verlag.
Schmidt, A. (2018): Medien und Medienkommunikation. Nomos.
Sutter, T. (2012): Vergesellschaftung durch Medienkommunikation in Prozessen der Inklusion durch Medien. Campus Verlag.
Kokoschka, V. (2025) Nachhaltigkeit in der Medienkommunikation: Ethische Anforderungen und Praktische Lösungsansätze. Baden-Baden: Nomos Verlagsgesellschaft
Assessment methods and criteria
Exam
Language
German
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Integrated course, case studies, discussion, group work, presentations
Semester/trimester in which the course/module is offered
1