Colloquium

Second cycle, Master

Students deepen their competencies in conducting and reflecting on scientific research projects in the context of their master’s thesis. Students critically engage with their research gap, research question, chosen methodology, and obtained results, situating them within the current state of research. Through presentation and discussion in the seminar setting, they reflect on their work, defend their scientific arguments, and further develop their research projects through exchange with instructors and peers.

English version available soon

The topic of the master thesis is selected from the topical range of the study program (Digital Marketing). The developed problem area is prepared based on an academic paper – this, of course, is done independently and without the help of others (stating sources and means). Together with the Master thesis, an extended abstract (English or German) must be submitted.

Students are supervised and accompanied in the preparation of their master thesis within the context of the colloquium for the master thesis. They independently search for topics and develop an outline and time schedule – first and foremost by critically examining possible problem areas and hypotheses. The supervisor guides the students as scientific methodology and formal design are discussed within the context of individual coaching.

- Saunders, M., Lewis, P., & Thornhill, A. (2024). Research methods for business students (9th ed.). Pearson.
- Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
- Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
- Kumar, V., Leone, R., Aaker, D., & Day, G. (2019). Marketing research (13th ed.). Wiley.

Presentation

English

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Seminar, presentation, discussion

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