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second cycle Master

Students possess fundamental knowledge of the legal foundations related to web-based marketing activities and their technologies. This enables them to identify legal issues that may arise in their prospective professional practice in digital marketing and analyze them in accordance with the necessary legal requirements and precautions.

Fundamentals of Business Administration

The content comprises the following legal fields within the context of the web: private and public law, competition law and criminal law. Specifically procedures for identity and authenticity safeguarding, electronic signatures, data protection and e-commerce (international purchasing law, jurisdiction and enforcement questions) are addressed. The legal foundations of competition law, patent law and advertising on the Internet are also discussed in an international comparison.

- Knyrim, R. (2015): Datenschutzrecht. Österreichisches Recht: Praxisbuch für richtiges Registrieren, Verarbeiten, Übermitteln, Zustimmen, Outsourcen, Werben uvm. 3. Auflage, Manz-Verlag
- Ergänzend dazu: Aktuelle Gesetzestexte, OGH-Entscheide und Fallbeispiele
- Datenschutz-Grundverordnung: Das neue Datenschutzrecht in Österreich und der EU (Praxishandbuch) Gebundenes Buch (4. August 2016)

Examination

German

2

lecture, group work, presentation and task discussion

3