Master thesis
Niveau
Second cycle, Master
Learning outcomes of the courses/module
Students can correctly execute independently developed, complex scientific research endeavors.
Prerequisites for the course
Basic features and techniques of scientific work (bachelor level)
Course content
The topic of the master thesis is selected from the topical range of the study program (Digital Marketing). The developed problem area is prepared based on an academic paper – this, of course, is done independently and without the help of others (stating sources and means). This modus operandi ensures that students are able to work on a problem in a scientific and application-oriented manner.
Recommended specialist literature
- Saunders, M., Lewis, P., & Thornhill, A. (2024). Research methods for business students (9th ed.). Pearson.
- Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
- Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
- Kumar, V., Leone, R., Aaker, D., & Day, G. (2019). Marketing research (13th ed.). Wiley.
- Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
- Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
- Kumar, V., Leone, R., Aaker, D., & Day, G. (2019). Marketing research (13th ed.). Wiley.
Assessment methods and criteria
Master's thesis
Language
German
Number of ECTS credits awarded
22
Semester hours per week
Planned teaching and learning method
lecture, group work, presentation and task discussion
Semester/trimester in which the course/module is offered
4