Scientific Communication (E)
Niveau
Advanced study
Learning outcomes of the courses/module
The participants:
• analyze complex specialist content and prepare it for different target groups in a clear, audience-appropriate and impact-oriented way.
• design professional formats of science communication and evaluate their impact.
• develop compelling storytelling strategies for science-related topics and deploy narrative techniques purposefully in written and oral communication.
• structure data, arguments and specialist content in a media-appropriate way and visualize them using suitable digital tools.
• assess communicative challenges and make well-founded decisions regarding clarity, transparency and ethical responsibility in science communication.
• analyze complex specialist content and prepare it for different target groups in a clear, audience-appropriate and impact-oriented way.
• design professional formats of science communication and evaluate their impact.
• develop compelling storytelling strategies for science-related topics and deploy narrative techniques purposefully in written and oral communication.
• structure data, arguments and specialist content in a media-appropriate way and visualize them using suitable digital tools.
• assess communicative challenges and make well-founded decisions regarding clarity, transparency and ethical responsibility in science communication.
Prerequisites for the course
Fundamentals of academic work & communication
Course content
- Fundamentals of professional scientific communication and principles of clear, accessible presentation
- Audience-oriented writing and presenting for expert and non-expert audiences
- Storytelling methods for the structured and narrative preparation of complex content
- Design and analysis of media formats
- Visualization of data and arguments using digital tools
- Communication ethics, transparency and responsibility in conveying science-related topics
- Audience-oriented writing and presenting for expert and non-expert audiences
- Storytelling methods for the structured and narrative preparation of complex content
- Design and analysis of media formats
- Visualization of data and arguments using digital tools
- Communication ethics, transparency and responsibility in conveying science-related topics
Recommended specialist literature
- Daevicius, R. (2025). Human-Centered Scientific Data Cisualisation: Making complex data accessible for everyone. Springer.
- Hey, B. (2024). Mastering Scientific Presentations: Unlocking Your Communication Skills. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-44184-5
- Murphy, L., & Alley, M. (2023). The Craft of Scientific Films: How to Make Videos of Your Laboratory, Research, or Technical Projects. Springer International Publishing. https://doi.org/10.1007/978-3-031-25645-5
- Hey, B. (2024). Mastering Scientific Presentations: Unlocking Your Communication Skills. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-44184-5
- Murphy, L., & Alley, M. (2023). The Craft of Scientific Films: How to Make Videos of Your Laboratory, Research, or Technical Projects. Springer International Publishing. https://doi.org/10.1007/978-3-031-25645-5
Assessment methods and criteria
Portfolio examination
Language
English
Number of ECTS credits awarded
2
Semester hours per week
Planned teaching and learning method
Lectures, discussions, exercises, case studies, group work
Semester/trimester in which the course/module is offered
1