Case Studies in Management
Niveau
Second cycle, master's
Learning outcomes of the courses/module
The participants:
• test their marketing and management knowledge using business cases.
• build up basic knowledge relating to financing and investment decisions, ratio analysis and a company's liquidity management.
• analyze companies using financial statements and reports from cost-effectiveness and sustainability perspectives.
• are able to critically reflect on their results and place them in a broader context.
• test their marketing and management knowledge using business cases.
• build up basic knowledge relating to financing and investment decisions, ratio analysis and a company's liquidity management.
• analyze companies using financial statements and reports from cost-effectiveness and sustainability perspectives.
• are able to critically reflect on their results and place them in a broader context.
Prerequisites for the course
-
Course content
• Practical case analysis using digital tools
• Financing and investment decisions
• Ratio analysis and liquidity management
• Analysis of financial statements from cost-effectiveness and sustainability perspectives
• Financing and investment decisions
• Ratio analysis and liquidity management
• Analysis of financial statements from cost-effectiveness and sustainability perspectives
Recommended specialist literature
• Berk, Jonathan; DeMarzo, Peter: Corporate Finance. Pearson (latest edition)
• Harrison, Walter T.; Horngren, Charles T.; Thomas, C. William & Tietz, Wendy M.: Financial Accounting. Pearson (latest international edition)
• Harvard Business Cases (e.g. Anandam Manufacturing Company (HBS W16204-PDF-ENG), Generating Higher Value at IBM (HBS 215058-PDF-ENG), Amazon: The Brink of Bankruptcy (HBS 809014-PDF-ENG))
• Jahresberichte von ATX-, DAX- and S&P 500 Indices-Firmen
• Harrison, Walter T.; Horngren, Charles T.; Thomas, C. William & Tietz, Wendy M.: Financial Accounting. Pearson (latest international edition)
• Harvard Business Cases (e.g. Anandam Manufacturing Company (HBS W16204-PDF-ENG), Generating Higher Value at IBM (HBS 215058-PDF-ENG), Amazon: The Brink of Bankruptcy (HBS 809014-PDF-ENG))
• Jahresberichte von ATX-, DAX- and S&P 500 Indices-Firmen
Assessment methods and criteria
Portfolio assessment
Language
English
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
3