Integrated Company Project

Second cycle, master's

The participants:
• can name specific corporate structures and business models and link them to theoretical concepts.
• can use practical presentations to understand a company's issues from multiple perspectives and to develop interdisciplinary solution approaches.
• demonstrate their finance, marketing and management knowledge using practical cases and practice-oriented assignments with the help of digital tools.
• analyze companies using documents, financial statements and reports from cost-effectiveness and sustainability perspectives.
• are able to design a well-founded problem-solving proposal oriented toward the initial situation, using both their previously acquired specialist knowledge and their methodological knowledge.
• are able to critically reflect on their results and place them in a broader context.

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• Project management know-how (from kick-off to the final presentation)
• Regular project documentation and adherence to timelines
• Coordination with other project team members
• Research on specific corporate matters
• Practical case analysis using digital tools
• Document analysis (including annual reports) from cost-effectiveness and sustainability perspectives

• Literatur in Abhängigkeit der konkreten Aufgabenstellung des Unternehmens
• Berk, Jonathan; DeMarzo, Peter: Corporate Finance. Pearson (latest edition)
• Kotler, Philip, e.a.: Grundlagen des Marketing. Pearson (latest edition)
• Jahresberichte von Real Estate Unternehmen, ATX-, DAX- and S&P 500 Indices-Firmen

Portfolio assessment

English

5

Blended Learning

3