Product Management
Niveau
second cycle, Master
Learning outcomes of the courses/module
The participants:
• knows the tasks of product management
• knows the process and related tools and can apply them
• knows the specifics of product management of smart products and solutions
• knows the tasks of product management
• knows the process and related tools and can apply them
• knows the specifics of product management of smart products and solutions
Prerequisites for the course
According to admission requirements
Course content
• Special features of smart products
• New product management approaches
• Market research
• Product strategy
• Purchase decision criteria or acceptance (drivers, obstacles)
• Special features of introduction and marketing
• Data-based decisions
• Life cycle management
• New product management approaches
• Market research
• Product strategy
• Purchase decision criteria or acceptance (drivers, obstacles)
• Special features of introduction and marketing
• Data-based decisions
• Life cycle management
Recommended specialist literature
• Aumayr K.J.; Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing; Wiesbaden; 2019 5. Auflage
• Hermann A., Albers S.; Handbuch Produktmanagement: Strategieentwicklung – Produktplanung – Organisation – Kontrolle; Wiesbaden; 2018 7. Auflage
• Pichler R.; Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten; Heidelberg; 2013 2. Auflage
• Hermann A., Albers S.; Handbuch Produktmanagement: Strategieentwicklung – Produktplanung – Organisation – Kontrolle; Wiesbaden; 2018 7. Auflage
• Pichler R.; Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten; Heidelberg; 2013 2. Auflage
Assessment methods and criteria
Exam
Language
English
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
Lecture, group work, presentation and discussion of tasks
Semester/trimester in which the course/module is offered
3