International Event Management

first cycle, Master

The participants:
• will be able to distinguish between different types of events and analyze their scope.
• will be able to understand and apply event planning and management tools and processes.
• will be able to appreciate the complexity of event planning and management.
• will be able to analyze different kinds of information and data.
• will be able to articulate and present arguments and ideas.
• will be able to cooperate with their peers by working in groups, conducting joint information and finding solutions to practical programs.

not applicable

- Event typologies and classifications
- Event planning models and planning stages
- Event life cycle
- Stakeholder analysis
- Event idea generation
- Event logistics and operations
- Event evaluation

Bladen, C., Kennell, J., Abson, E. and Wilde, N. (2017). Eventsmanagement: An introduction. 2nd ed. London, Routledge
Bowdin, G.A.J., Allen, J., Harris, R., Jago, L., O'Toole, W., & McDonnell, I. (2023). Events Management (4th ed.). Routledge.
Getz, D. and Page, S. (2019). Event studies: Theory, research and policy for planned events. 4th ed. London, Routledge.
Raj, R., Walters, P. and Rashid, T. (2017). Events management: principles and practice. 3rd ed. London, SAGE Publications Ltd.
Shone, A. and Parry, B. (2019). Successful event management: A practical handbook. 5th ed. USA, Cengage Learning.

Portfolio exam

English

4

integrated course

1