Non-Profit Management & Fundraising in Sports and Culture

first cycle, Master

The participants:
• know the specific challenges of civil society non-profit organizations in sports and culture.
• understand their dynamics and can critically reflect on external influences and master the complexity of nonprofit logics in favor of public welfare-oriented purposes.
• are familiar with financing strategies and efficient evaluation methods such as impact analyses.
• will be able to systematically analyze the governance and organizational structures of non-profit organizations in sports and culture, to apply key principles of strategic management to non-profit settings and assess the impact of public policy on funding opportunities.

not applicable

A large proportion of cultural offerings are part of the so-called third sector. They are civil society organizations, pursue public welfare purposes, contribute to social change and in some cases exhibit characteristics of alternative forms of organization. Governance structures are examined, including the roles and responsibilities of boards and the challenges of managing volunteers and other stakeholder expectations.
The seminar will also consider financial structures of non-profit organizations and different revenue sources and address challenges of financing, also regarding the interplay of intrinsic and extrinsic values. The seminar will analyze financing strategies from the public hand to crowdfunding. Special emphasis is placed on impact analyses and their potential for organizational development and the search for cooperation and financing partners.
Students will analyze real-world examples of non-profit organizations to understand practical applications of governance principles and fundraising strategies. Future directions in non-profit management in sports and culture will address innovation in fundraising and digital transformation.

Ahmed, S. (2022): Effective Nonprofit Management: Context, Concepts, and Competencies.
Garcia-Rodriguez, Inigo, and M. Elena Romero-Merino. Financing Nonprofit Organizations. 2020.
Hallmann, K., Heikkinen, S., & Vehmas, H. (2024). Management of sport organizations at the crossroad of responsibility and sustainability: Perceptions, Practices, and prospects around the World (Vol. 25). Springer Nature.
Hums, M.A., Kluch, Y., Schmidt, S.H. & MacLean, J.C. (2023). Governance and Policy in Sport Organizations (5th ed.). Routledge.
Thornton, P., Ocasio, W., Lounsbury, M. (212): The Institutional Logics Perspective: A New Approach to Culture, Structure and Process (Oxford Academic, https://doi.org/10.1093/acprof:oso/9780199601936.001.0001 .
Worth, M.J. (2020). Nonprofit Management: Principles and Practice (6th ed.). Sage.

Portfolio exam

English

3

integrated course

1