Event Design & Experience
Niveau
first cycle, Master
Learning outcomes of the courses/module
The participants:
• engage with the creation and design of events.
• understand which measures are required for the staging of events and are familiar with the technical possibilities for realizing creative objectives.
• develop a market- and customer-oriented mindset and demonstrate an understanding of task- and time-driven workflows.
• are able to contribute actively and solution-oriented in group work, fostering creativity and commitment.
• are capable of receiving, processing, and responding appropriately to critical feedback by applying communicative and emotional intelligence.
• engage with the creation and design of events.
• understand which measures are required for the staging of events and are familiar with the technical possibilities for realizing creative objectives.
• develop a market- and customer-oriented mindset and demonstrate an understanding of task- and time-driven workflows.
• are able to contribute actively and solution-oriented in group work, fostering creativity and commitment.
• are capable of receiving, processing, and responding appropriately to critical feedback by applying communicative and emotional intelligence.
Prerequisites for the course
not applicable
Course content
What is dramaturgy?
– The internal structure with a focus on storytelling
– Storytelling from the perspective of neuroscience
– The external structure
– Dramaturgical models with regard to narrative tension
Staging
– Transmedia storytelling
– Creativity techniques for event staging
– Practical development of a staging concept through group exercises
– Staging opportunities for the event manager
The Script
New forms of event staging – digital and technological effects
– The emergence of new event formats
– Social media marketing as an event tool
– The internal structure with a focus on storytelling
– Storytelling from the perspective of neuroscience
– The external structure
– Dramaturgical models with regard to narrative tension
Staging
– Transmedia storytelling
– Creativity techniques for event staging
– Practical development of a staging concept through group exercises
– Staging opportunities for the event manager
The Script
New forms of event staging – digital and technological effects
– The emergence of new event formats
– Social media marketing as an event tool
Recommended specialist literature
Bischof, R. (2008): Event-Marketing. Cornelsen Verlag;
Blättler, A.; Gassert, D.; Parikka-Hug, S.; Ronsdorf, M. (2010): Intermediale Inszenierungen im Zeitalter der Digitalisierung. transcript Verlag;
Geißlinger, H.; Raab, St. (2011): Strategische Inszenierung. Carl-Auer Verlag;
Kleine Wieskamp, P. (2016): Storytelling, Carl Hanser Verlag
Mikunda, C. (2011): Der verbotene Ort oder Die inszenierte Verführung. Mi-Wirtschaftsbuch
Urthaler, D. (2010): Unvergessliche Veranstaltungen – Dramaturgie und Inszenierung von Events. VDM Verlag;
Blättler, A.; Gassert, D.; Parikka-Hug, S.; Ronsdorf, M. (2010): Intermediale Inszenierungen im Zeitalter der Digitalisierung. transcript Verlag;
Geißlinger, H.; Raab, St. (2011): Strategische Inszenierung. Carl-Auer Verlag;
Kleine Wieskamp, P. (2016): Storytelling, Carl Hanser Verlag
Mikunda, C. (2011): Der verbotene Ort oder Die inszenierte Verführung. Mi-Wirtschaftsbuch
Urthaler, D. (2010): Unvergessliche Veranstaltungen – Dramaturgie und Inszenierung von Events. VDM Verlag;
Assessment methods and criteria
Portfolio exam
Language
German
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
integrated course
Semester/trimester in which the course/module is offered
2