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Kristina Kampfer, Stv. Studiengangsleiterin Unternehmensführung, Leadership & Business Management  | © HOK
© HOK

Prof. (FH) Dr. Kristina Kampfer

Vice Director of Studies Leadership & Business Management

Details

Research focus: Sensory marketing, strategic brand management, consumer behavior, brand communication, femvertising | Teaching areas: Marketing, brand management, market research, rhetoric, personal development