International Market Entry & Business Development

First study cycle, Bachelor

The participants:
• understand the concept of internationalization and globalization.
• analyze internationalization as a process-based sequence.
• apply various theories and models of internationalization.
• identify and assess motives and drivers of internationalization.
• differentiate various forms of market entry.
• critically evaluate market selection, location choice and country risk analyses.
• recognize and critically discuss challenges of internationalization in practice.

none

• The concept of internationalization and globalization
• Internationalization as a process
• Theories and models of internationalization (Uppsala model, sprinkler model, etc.)
• Motives and drivers of internationalization
• Forms of market entry (indirect/direct export, licensing, joint ventures, wholly owned subsidiaries)
• Market selection, location choice and country risk analyses (economic, political, legal/institutional)
• Planning international expansion (timing of market entries, sequencing of internationalization steps, etc.)
• Differences between multinational enterprises (MNEs) and SMEs, in particular market-entry decisions under limited financial, human and organizational resources
• Challenges of internationalization and reverse internationalization

• Hill, C. W. L. & Hult, G. T. M: International Business – Competing in the Global Marketplace, McGraw Hill (latest edition)
• 1-2 aktuelle Artikel aus Fachzeitschriften

Portfolio assessment

English

3

Blended learning

5