Our new brand
Menu

Exploratory Research Methods

Niveau

1st study cycle, Bachelor

Learning outcomes of the courses/module

The participants:
• can describe the basic methodological approaches in the social sciences and align their own research projects accordingly.
• can name qualitative data collection procedures and implement them independently.
• can create questionnaires based on theoretical concepts and conduct and evaluate interviews and group discussions.
• can discuss the potential and limitations of qualitative procedures and relate them to quantitative methods.
• are able to assess the possibilities of combining qualitative and quantitative procedures and to apply them in practice.

Prerequisites for the course

None

Course content

• Basic principles of qualitative social research
• Data collection methods in qualitative surveys and observation
• Qualitative sampling procedures and content analysis
• Group discussion and interview techniques
• Combining methods

Recommended specialist literature

• Buber, Renate; Holzmüller, Hartmut: Qualitative Marktforschung: Konzepte - Methoden – Analysen. Gabler Verlag (in der aktuellen Auflage)
• Flick, Uwe: Qualitative Sozialforschung. Eine Einführung. Rowohlt Taschenbuchverlag. (in der aktuellen Auflage)
• Lamnek, Siegfried; Krell, Claudia: Qualitative Sozialforschung. Beltz Verlag. (in der aktuellen Auflage)
• Mayring, Philipp: Einführung in die qualitative Sozialforschung. Beltz (in der aktuellen Auflage)

Assessment methods and criteria

Portfolio assessment

Language

German

Number of ECTS credits awarded

3

Semester hours per week

Planned teaching and learning method

Blended learning

Semester/trimester in which the course/module is offered

5

Type of course/module

Type of course