Management & Strategy 1
Niveau
1st study cycle, Bachelor
Learning outcomes of the courses/module
The participants:
• have an overview of the fundamentals of strategic corporate management.
• know the most important theories of strategic management and related business disciplines.
• master essential strategic methods and tools.
• are able to design a strategy process in a company.
• have an overview of the fundamentals of strategic corporate management.
• know the most important theories of strategic management and related business disciplines.
• master essential strategic methods and tools.
• are able to design a strategy process in a company.
Prerequisites for the course
None
Course content
• Introduction to strategic corporate management
• Core topics of strategic management: navigation system, competitive strategy, mission statement, value creation
• Analysis and design of the strategy process in a company
• Essential strategy methods (value chain, 5 Forces, etc.)
• Core topics of strategic management: navigation system, competitive strategy, mission statement, value creation
• Analysis and design of the strategy process in a company
• Essential strategy methods (value chain, 5 Forces, etc.)
Recommended specialist literature
• Porter, M., Wettbewerbsstrategie, Frankfurt: Campus (in der aktuellen Aufl.)
• Stöger, R., Strategieentwicklung für die Praxis, Stuttgart: Schäffer-Poeschel (in der aktuellen Aufl.)
• 1-2 aktuelle Aufsätze aus Fachzeitschriften
• Stöger, R., Strategieentwicklung für die Praxis, Stuttgart: Schäffer-Poeschel (in der aktuellen Aufl.)
• 1-2 aktuelle Aufsätze aus Fachzeitschriften
Assessment methods and criteria
Portfolio assessment
Language
German
Number of ECTS credits awarded
6
Semester hours per week
Planned teaching and learning method
Blended learning
Semester/trimester in which the course/module is offered
3