Corporate Communications & PR

English version will be available soon

Students acquire in-depth theoretical knowledge of the steps involved in developing a successful, harmonized communication concept and are able to strategically and systematically apply the associated communication instruments. They are capable of independently creating an integrated cross-media communication concept for corporate communication, considering multiple channels and organizational objectives. The course provides comprehensive insights into crisis communication, employer branding, and media relations. Students develop competencies in these areas, can critically evaluate and integrate key concepts and instruments, and apply them in complex, practice-oriented scenarios.

Modul KMG

In this course the students get an overview of the different disciplines of corporate communication. In particular, the new challenges facing traditional organizational structures through digital channels are addressed. Building on this, the course covers strategic communication processes and their systematic analysis and structured representation within a communication concept.

- Zerfaß, A., Piwinger, M., & Röttger, U. (Hrsg.). (2022). Handbuch Unternehmenskommunikation: Strategie – Management – Wertschöpfung. Springer Gabler.
- Schroth, V., & Kochhan, C. (2025). Prozesse in der Unternehmenskommunikation optimal gestalten: Status quo und Perspektiven für die interne und externe Kommunikation. Springer Gabler.

Project
Presentation
Homework
Exam

German

6

Integrated course, group work, case studies, discussions, e-learning

3