Media Literacy(E)

Consolidation

Students demonstrate a comprehensive understanding of key concepts, theories, and interrelations among journalism, marketing, media, and society. They are acquainted with contemporary issues in media ethics and are able to critically contextualize these within diverse media environments. Students systematically analyze their own media practices as well as the structural and functional mechanisms of media content. They evaluate ethical dilemmas in media, assess their implications for individual and societal action, and formulate reflective strategies for the ethically responsible production and use of media content. Furthermore, they are able to engage in scholarly, evidence-based discussions of media-critical issues with peers, articulating reasoned arguments and substantiated perspectives.

Modul KMG, Modul ANK

The course Media Literacy is the basis for students to critically examine topics that play a role in current public discourse. The aim is to create a critical autonomy in the field of media use. The students deal both with the question of the orientation of correct action and with its analysis.
The interdependencies between journalism, marketing, media and society are examined in detail.

- Mertens, C., Basten, M., Günter, J., Schaper, A., & Trapp, A. (2025). Medienkompetenz für die digitale Welt: Ein praktischer Wegweiser. Transcript.
- Sperry, C., & Scheibe, C. (2022). Teaching students to decode the world: Media literacy and critical thinking across the curriculum. ASCD.
- Haider, J., & Sundin, O. (2022). Paradoxes of media and information literacy: The crises of information. Taylor and Francis Group.

Portfolio

English

5

Integrated course, group work, case studies, discussions, e-learning

4