Product Development & Service Design
Niveau
Consolidation
Learning outcomes of the courses/module
The development and design of new products and services is one of the most im-portant and risky challenges facing companies. After this course, students will be able to name the stages of product development and explain how companies gener-ate and implement ideas for new products
Prerequisites for the course
Module MGL und MMT
Course content
In this course, students become familiar with the fundamental principles and practices of product development, design, as well as marketing and the introduction of new products and services. The course covers the integration of customers into the product development process and introduces concepts and tools that support successful product development. Another focus is on the role and significance of the product lifecycle and the marketing strategies that can be applied in its various phases. Additionally, the course addresses the differences between products and services, taking into account the potential and challenges associated with the use of generative artificial intelligence
Recommended specialist literature
- Wirtz, J. (2023). Essentials of Services Marketing. Pearson.
Assessment methods and criteria
Seminar paper
Language
German
Number of ECTS credits awarded
5
Semester hours per week
Planned teaching and learning method
Integrated course, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
4