Business Model Innovation
Niveau
1.Semester Master: 1st Study cycle
Learning outcomes of the courses/module
The students:
• know tools with which business models can be developed.
• are able to apply the process of a business model development.
• are able to coordinate different participants such as employees, external experts within the framework of a project.
• know the procedures how to test (digital) business models on the market or on the customer for acceptance.
• are able to set up and accompany the project monitoring.
• can create a business plan for the foundation of a start-up company.
• understand the importance of sustainability, diversity, and work-life management in corporate governance and transformation.
• are able to analyze and develop sustainable and responsible business models.
• know tools with which business models can be developed.
• are able to apply the process of a business model development.
• are able to coordinate different participants such as employees, external experts within the framework of a project.
• know the procedures how to test (digital) business models on the market or on the customer for acceptance.
• are able to set up and accompany the project monitoring.
• can create a business plan for the foundation of a start-up company.
• understand the importance of sustainability, diversity, and work-life management in corporate governance and transformation.
• are able to analyze and develop sustainable and responsible business models.
Prerequisites for the course
1.Semester: 1st Study cycle
Course content
• Selected tools for business model development in transformation processes
• Hierarchy-independent selection of employees and external experts
• Structured implementation of the business model development project
• Implementation of the testing phase on the market or at the customer
• Basics of project coordination using modern management tools
• Establishment of a project monitoring incl. reporting system
• Sustainability and ESG aspects in business model innovation and corporate governance
• Diversity, gender equality, and work-life management as components of modern leadership and transformation
• Hierarchy-independent selection of employees and external experts
• Structured implementation of the business model development project
• Implementation of the testing phase on the market or at the customer
• Basics of project coordination using modern management tools
• Establishment of a project monitoring incl. reporting system
• Sustainability and ESG aspects in business model innovation and corporate governance
• Diversity, gender equality, and work-life management as components of modern leadership and transformation
Recommended specialist literature
Bozem, K., & Nagl., A. (2025). Digitale KI-unterstützte Geschäftsmodelle: Business Model Building mit checklisten und Fallbeispielen. Wiesbaden: Springer.
Exler, M. W., & Situm, M. (2025) (Hrsg.). Restrukturierungs- und Turnaround-Management: Strategien, Erfolgsfaktoren und Best Practice für die Transformation. Berlin: Erich Schmidt Verlag.
Gassmann, O., Frankenberger, K., & Choudury, M. (2021). Geschäftsmodelle entwickeln: 55+ innovative Konzepte mit dem St. Galler Business Model Navigator. München: Carl Hanser.
Michailov, G., & Stange, J. (2022). Geschäftsmodell-Redesign: Dimensionen bewerten, Werthebel identifizieren, Transformation gestalten – Ein Praxisbuch. Campus Verlag.
Schallmo, D. R. A., Rusnjak, A., Anzengruber, J., Werani, T., & Lang, K. (Hrsg.) (2021). Digitale Transformation von Geschäftsmodellen: Grundlagen, Instrumente und Best Practices. Wiesbaden: Springer.
Schmeisser, W., & Spiger, M. (2024). Von der Innovation zum Geschäftsmodell. Tübingen: Frankfurt am Main: UVK Verlag.
Exler, M. W., & Situm, M. (2025) (Hrsg.). Restrukturierungs- und Turnaround-Management: Strategien, Erfolgsfaktoren und Best Practice für die Transformation. Berlin: Erich Schmidt Verlag.
Gassmann, O., Frankenberger, K., & Choudury, M. (2021). Geschäftsmodelle entwickeln: 55+ innovative Konzepte mit dem St. Galler Business Model Navigator. München: Carl Hanser.
Michailov, G., & Stange, J. (2022). Geschäftsmodell-Redesign: Dimensionen bewerten, Werthebel identifizieren, Transformation gestalten – Ein Praxisbuch. Campus Verlag.
Schallmo, D. R. A., Rusnjak, A., Anzengruber, J., Werani, T., & Lang, K. (Hrsg.) (2021). Digitale Transformation von Geschäftsmodellen: Grundlagen, Instrumente und Best Practices. Wiesbaden: Springer.
Schmeisser, W., & Spiger, M. (2024). Von der Innovation zum Geschäftsmodell. Tübingen: Frankfurt am Main: UVK Verlag.
Assessment methods and criteria
Seminar paper
Language
German
Number of ECTS credits awarded
2.5
Semester hours per week
Planned teaching and learning method
The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.
Semester/trimester in which the course/module is offered
1