Innovation as a Driver of Turnaround
Niveau
3rd semester Master: 1st Study cycle
Learning outcomes of the courses/module
The students:
• know the different options of innovation and how these can be used in the context of a turnaround.
• know the hurdles in implementing innovation in turnaround situations.
• know how digitalization can be used in innovation in turnaround situations.
• know the different options of innovation and how these can be used in the context of a turnaround.
• know the hurdles in implementing innovation in turnaround situations.
• know how digitalization can be used in innovation in turnaround situations.
Prerequisites for the course
3rd semester Master: no details
Course content
I. Basics
• Definition of innovation and turnaround
• Current state of research of innovation in turnaround management
• Hurdles of innovation in turnaround situations (thread-rigidity theory vs. innovation theory)
II. Sources of innovation
• Product innovation in turnaround management
• Process innovation in turnaround management
• Marketing innovation in turnaround management
• Organizational innovation in turnaround management
III. Strategy and innovation in turnaround
• Innovation strategies in turnaround management
• Success of innovation in turnaround situations
• Definition of innovation and turnaround
• Current state of research of innovation in turnaround management
• Hurdles of innovation in turnaround situations (thread-rigidity theory vs. innovation theory)
II. Sources of innovation
• Product innovation in turnaround management
• Process innovation in turnaround management
• Marketing innovation in turnaround management
• Organizational innovation in turnaround management
III. Strategy and innovation in turnaround
• Innovation strategies in turnaround management
• Success of innovation in turnaround situations
Recommended specialist literature
Exler, M. W., & Situm, M. (2025) (Hrsg.). Restrukturierungs- und Turnaround-Management: Strategien, Erfolgsfaktoren und Best Practice für die Transformation. Berlin: Erich Schmidt Verlag.
Fonio, C., Widera, A., & Zweglinski, T. (2023). Innovation in crisis management. Abingdon, OX: Routledge.
Gneisz, L. (2020). Digitale Innovationsmanagement: Wie Sie aus Ihren Ideen digitale Produkte und innovative Geschäftsmodelle machen. Brunn am Gebirge: TÜV Austria Akademie.
Ratten, V. (2022). Entrepreneurial innovation: Strategy and competition aspects. Singapore: Springer.
Fonio, C., Widera, A., & Zweglinski, T. (2023). Innovation in crisis management. Abingdon, OX: Routledge.
Gneisz, L. (2020). Digitale Innovationsmanagement: Wie Sie aus Ihren Ideen digitale Produkte und innovative Geschäftsmodelle machen. Brunn am Gebirge: TÜV Austria Akademie.
Ratten, V. (2022). Entrepreneurial innovation: Strategy and competition aspects. Singapore: Springer.
Assessment methods and criteria
Seminar paper
Language
German
Number of ECTS credits awarded
1
Semester hours per week
Planned teaching and learning method
The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.
Semester/trimester in which the course/module is offered
3