Innovation Management & Design Thinking
Niveau
1.Semester Master: 1st Study cycle
Learning outcomes of the courses/module
The students:
• are able to recognize the dynamics of change in the market, in products or services and in technologies.
• are able to develop a scenario of change or transformation.
• understand the innovation process in a company and can apply it in the company.
• know the critical factors in innovation management and can solve them accordingly.
• are able to use a wide variety of tools and techniques to implement the process of idea generation in the company.
• know, which types of innovation can be used in restructuring and transformation processes.
• are able to recognize the dynamics of change in the market, in products or services and in technologies.
• are able to develop a scenario of change or transformation.
• understand the innovation process in a company and can apply it in the company.
• know the critical factors in innovation management and can solve them accordingly.
• are able to use a wide variety of tools and techniques to implement the process of idea generation in the company.
• know, which types of innovation can be used in restructuring and transformation processes.
Prerequisites for the course
1. Semester: no information
Course content
• Definition of innovation and types of innovation
• Integrated process model for innovation and product management
• The innovation dilemma
• Critical factors of innovation success
• Idea management, creativity and open innovation
• Systematic product concept development (market and competitor analysis, concept definition, concept evaluation, quality function deployment)
• New product development (Ansoff matrix of growth, the V-model, reasons for misdevelopment, agile new product development)
• Idea development (strategy development, infrastructure, copycats)
• Tools and techniques of idea generation (competence analysis, scenario technique, search field analysis, creativity techniques, expert interviews, scoring model, profitability analysis)
• Business plan creation
• Integrated process model for innovation and product management
• The innovation dilemma
• Critical factors of innovation success
• Idea management, creativity and open innovation
• Systematic product concept development (market and competitor analysis, concept definition, concept evaluation, quality function deployment)
• New product development (Ansoff matrix of growth, the V-model, reasons for misdevelopment, agile new product development)
• Idea development (strategy development, infrastructure, copycats)
• Tools and techniques of idea generation (competence analysis, scenario technique, search field analysis, creativity techniques, expert interviews, scoring model, profitability analysis)
• Business plan creation
Recommended specialist literature
Ausgsten, A. (2022). Design Thinking in der Industrie: Strategien für den organisationalen wandel? Bielefeld: transcript Verlag.
Exler, M. & Situm M. (Hrsg.) (2025) Transformations- und Turnaround-Management: Strategien, Erfolgsfaktoren und Best Practice, Berlin: Erich Schmidt.
Goller, I., & Bessant, J. (2023). Creativity for innovation management: Tools and techniques for creative thinking in practice. Abingdon, OX: Routledge.
Hauschildt, J., Salomo, S., Schultz, C., & Kock, A. (2023). Innovationsmanagement. München: Vahlen.
Schallmo, D. R. A., & Lang, K. (2020). Design Thinking erfolgreich anwenden: So entwickeln Sie in 7 Phasen kundenorienterite Produkte und Dienstleistungen. Wiesbaden: Springer.
Vahs, D., Brem, A., & Oswald, C. (2023). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung. Stuttgart: Schäffer-Poeschel.
Exler, M. & Situm M. (Hrsg.) (2025) Transformations- und Turnaround-Management: Strategien, Erfolgsfaktoren und Best Practice, Berlin: Erich Schmidt.
Goller, I., & Bessant, J. (2023). Creativity for innovation management: Tools and techniques for creative thinking in practice. Abingdon, OX: Routledge.
Hauschildt, J., Salomo, S., Schultz, C., & Kock, A. (2023). Innovationsmanagement. München: Vahlen.
Schallmo, D. R. A., & Lang, K. (2020). Design Thinking erfolgreich anwenden: So entwickeln Sie in 7 Phasen kundenorienterite Produkte und Dienstleistungen. Wiesbaden: Springer.
Vahs, D., Brem, A., & Oswald, C. (2023). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung. Stuttgart: Schäffer-Poeschel.
Assessment methods and criteria
Exam
Language
English
Number of ECTS credits awarded
5
Semester hours per week
Planned teaching and learning method
The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.
Semester/trimester in which the course/module is offered
1