Colloquium
Niveau
Second cycle, Master
Learning outcomes of the courses/module
Students deepen their competencies in conducting and reflecting on scientific research projects in the context of their master’s thesis. They present the structure, methodological approach, and key findings of their research project and discuss these within the scientific context. Students critically engage with their research gap, research question, chosen methodology, and obtained results, situating them within the current state of research. Through presentation and discussion in the seminar setting, they reflect on their work, defend their scientific arguments, and further develop their research projects through exchange with instructors and peers.
Prerequisites for the course
English version available soon
Course content
The topic of the master thesis is selected from the topical range of the study program (Digital Marketing). The developed problem area is prepared based on an academic paper – this, of course, is done independently and without the help of others (stating sources and means). This modus operandi ensures that students are able to work on a problem in a scientific and application-oriented manner. Together with the Master thesis, an extended abstract (English or German) must be submitted.
Students are supervised and accompanied in the preparation of their master thesis within the context of the colloquium for the master thesis. They independently search for topics and develop an outline and time schedule – first and foremost by critically examining possible problem areas and hypotheses. The supervisor guides the students in scientific methodology and formal design within the context of individual coaching.
Students are supervised and accompanied in the preparation of their master thesis within the context of the colloquium for the master thesis. They independently search for topics and develop an outline and time schedule – first and foremost by critically examining possible problem areas and hypotheses. The supervisor guides the students in scientific methodology and formal design within the context of individual coaching.
Recommended specialist literature
- Saunders, M., Lewis, P., & Thornhill, A. (2024). Research methods for business students (9th ed.). Pearson.
- Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
- Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
- Kumar, V., Leone, R., Aaker, D., & Day, G. (2019). Marketing research (13th ed.). Wiley.
- Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
- Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
- Kumar, V., Leone, R., Aaker, D., & Day, G. (2019). Marketing research (13th ed.). Wiley.
Assessment methods and criteria
Presentation
Language
German
Number of ECTS credits awarded
2
Semester hours per week
Planned teaching and learning method
Seminar, presentation, discussion
Semester/trimester in which the course/module is offered
4