Research Methods 1: Qualitative Analysis
Niveau
Second cycle, master's
Learning outcomes of the courses/module
The participants:
• can design and implement expert interviews and group discussions.
• can explain and apply qualitative analysis techniques such as interpretive text analysis, hermeneutics or grounded theory.
• can create questionnaires based on theoretical concepts and generate a suitable survey design.
• can discuss the potential and limitations of qualitative procedures and relate them to quantitative methods.
• are able to assess the possibilities for combining qualitative and quantitative procedures and to implement them in practice.
• can design and implement expert interviews and group discussions.
• can explain and apply qualitative analysis techniques such as interpretive text analysis, hermeneutics or grounded theory.
• can create questionnaires based on theoretical concepts and generate a suitable survey design.
• can discuss the potential and limitations of qualitative procedures and relate them to quantitative methods.
• are able to assess the possibilities for combining qualitative and quantitative procedures and to implement them in practice.
Prerequisites for the course
None
Course content
• Expert interviews and group discussions
• Data collection methods in qualitative surveys and observation
• Qualitative sampling procedures and content analysis
• Interpretive text analysis and grounded theory
• Combining theoretical concepts with survey design
• Mixed-methods approaches
• Data collection methods in qualitative surveys and observation
• Qualitative sampling procedures and content analysis
• Interpretive text analysis and grounded theory
• Combining theoretical concepts with survey design
• Mixed-methods approaches
Recommended specialist literature
• Maison, Dominika: Qualitative Marketing Research: Understanding Consumer Behaviour. Routledge (latest edition)
• Merriam, Sharan B.: Qualitative Research: A Guide to Design and Implementation. John Wiley & Sons (latest edition)
• Myers, Michael David: Qualitative Research in Business and Management. SAGE (latest edition)
• Merriam, Sharan B.: Qualitative Research: A Guide to Design and Implementation. John Wiley & Sons (latest edition)
• Myers, Michael David: Qualitative Research in Business and Management. SAGE (latest edition)
Assessment methods and criteria
Portfolio assessment
Language
English
Number of ECTS credits awarded
4
Semester hours per week
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
1