Strategy & Business Model & Organisation
Niveau
second cycle, Master
Learning outcomes of the courses/module
The participants:
• understand the basics of the digital economy
• know the relationships between strategy, business model, business process model and process and methods to develop them
• know the requirements and elements of a business plan and can evaluate it
• can develop business models suitable for identified framework conditions and transfer them into a business process model
• are able to develop a business plan based on this
• understand the basics of the digital economy
• know the relationships between strategy, business model, business process model and process and methods to develop them
• know the requirements and elements of a business plan and can evaluate it
• can develop business models suitable for identified framework conditions and transfer them into a business process model
• are able to develop a business plan based on this
Prerequisites for the course
-
Course content
• Fundamentals of the digital economy and trends
• Digital business models
• Importance of data
• Approaches to developing strategies, business models and business process models
• Business plans
• Risk reduction/implementation
• Digital business models
• Importance of data
• Approaches to developing strategies, business models and business process models
• Business plans
• Risk reduction/implementation
Recommended specialist literature
Clement R., Schreiber D.; Internet-Ökonomie: Grundlagen und Fallbei- spiele der vernetzten Wirtschaft; Berlin; 2016 3. Auflage
Hoffmeister Ch.; Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern; München; 2015
McGrath R. G.; The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business; Massachusetts; 2013
Ries E.; The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses; St. Ives; 2013
Slama D., Puhlmann F., Mirrish J., Bhatnagar R.; Enterprise IoT: Strategies and Best Practices for Connected Products and Services; 2015
Hoffmeister Ch.; Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern; München; 2015
McGrath R. G.; The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business; Massachusetts; 2013
Ries E.; The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses; St. Ives; 2013
Slama D., Puhlmann F., Mirrish J., Bhatnagar R.; Enterprise IoT: Strategies and Best Practices for Connected Products and Services; 2015
Assessment methods and criteria
Exam
Presentation
Presentation
Language
English
Number of ECTS credits awarded
2
Semester hours per week
Planned teaching and learning method
Lecture, group work, presentation and discussion of tasks
Semester/trimester in which the course/module is offered
3