first cycle, Master
Elective
Niveau
Learning outcomes of the courses/module
The participants:
• actively contribute previously acquired knowledge to discussions.
• critically question, evaluate, and compare new insights.
• appropriately assess the activities of experts from business and academia.
• establish and expand contacts with experts, understanding both the Austrian and the international market.
• strengthen their discussion and argumentation skills, creativity, ability to work on task- and time-driven projects, and presentation skills.
• are able to identify personal challenges and to develop a self-reflective approach (e.g., in the context of work-life management).
• actively contribute previously acquired knowledge to discussions.
• critically question, evaluate, and compare new insights.
• appropriately assess the activities of experts from business and academia.
• establish and expand contacts with experts, understanding both the Austrian and the international market.
• strengthen their discussion and argumentation skills, creativity, ability to work on task- and time-driven projects, and presentation skills.
• are able to identify personal challenges and to develop a self-reflective approach (e.g., in the context of work-life management).
Prerequisites for the course
not applicable
Course content
The course will focus on the following points:
- Future of sport, culture and events in terms of importance
- The use of marketing tools in projects
- Scientific analysis of marketing campaigns in practice
- Current trends in international business in both theory and practice
- Economic, political and social impacts
- Industry and R&D activities
- Digital developments
- Creation and evaluation of trends, fashions, booms
- Work-life management
- Future of sport, culture and events in terms of importance
- The use of marketing tools in projects
- Scientific analysis of marketing campaigns in practice
- Current trends in international business in both theory and practice
- Economic, political and social impacts
- Industry and R&D activities
- Digital developments
- Creation and evaluation of trends, fashions, booms
- Work-life management
Recommended specialist literature
Edger, C. and Oddy, R. (2018). 87 Key Models for Event, Venue and Experience (EVE) Managers. UK, Libri Publishing.
Kotler, P.; Armstrong, G.; Harris, L. C. & Piercy, N. (2016): Principles of Marketing. 7th European Edition. UK: Pearson Education Limited.
Kruyen, P., André, S., Heijden, B. van der, & Edward Elgar Publishing. (2024). Maintaining a Sustainable Work-Life Balance: An Interdisciplinary Path to a Better Future (First edition). Northampton: Edward Elgar Publishing.
Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge.
Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.
Kotler, P.; Armstrong, G.; Harris, L. C. & Piercy, N. (2016): Principles of Marketing. 7th European Edition. UK: Pearson Education Limited.
Kruyen, P., André, S., Heijden, B. van der, & Edward Elgar Publishing. (2024). Maintaining a Sustainable Work-Life Balance: An Interdisciplinary Path to a Better Future (First edition). Northampton: Edward Elgar Publishing.
Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge.
Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.
Assessment methods and criteria
Portfolio exam
Language
English
Number of ECTS credits awarded
2
Semester hours per week
Planned teaching and learning method
integrated course
Semester/trimester in which the course/module is offered
3