Event Design & Experience
Niveau
first cycle, Master
Learning outcomes of the courses/module
The participants:
• engage with the creation and design of events.
• understand which measures are required for the staging of events and are familiar with the technical possibilities for realizing creative objectives.
• develop a market- and customer-oriented mindset and demonstrate an understanding of task- and time-driven workflows.
• are able to contribute actively and solution-oriented in group work, fostering creativity and commitment.
• are capable of receiving, processing, and responding appropriately to critical feedback by applying communicative and emotional intelligence.
• engage with the creation and design of events.
• understand which measures are required for the staging of events and are familiar with the technical possibilities for realizing creative objectives.
• develop a market- and customer-oriented mindset and demonstrate an understanding of task- and time-driven workflows.
• are able to contribute actively and solution-oriented in group work, fostering creativity and commitment.
• are capable of receiving, processing, and responding appropriately to critical feedback by applying communicative and emotional intelligence.
Prerequisites for the course
not applicable
Course content
What is dramaturgy?
– The internal structure with a focus on storytelling
– Storytelling from the perspective of neuroscience
– The external structure
– Dramaturgical models with regard to narrative tension
Staging
– Transmedia storytelling
– Creativity techniques for event staging
– Practical development of a staging concept through group exercises
– Staging opportunities for the event manager
The Script
New forms of event staging – digital and technological effects
– The emergence of new event formats
– Social media marketing as an event tool
– The internal structure with a focus on storytelling
– Storytelling from the perspective of neuroscience
– The external structure
– Dramaturgical models with regard to narrative tension
Staging
– Transmedia storytelling
– Creativity techniques for event staging
– Practical development of a staging concept through group exercises
– Staging opportunities for the event manager
The Script
New forms of event staging – digital and technological effects
– The emergence of new event formats
– Social media marketing as an event tool
Recommended specialist literature
Berridge, G. (2006). Events Design and Experience. London, Routledge.
Edger, C. and Oddy, R. (2018). 87 Key Models for Event, Venue and Experience (EVE) Managers. UK, Libri Publishing.
Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge.
Edger, C. and Oddy, R. (2018). 87 Key Models for Event, Venue and Experience (EVE) Managers. UK, Libri Publishing.
Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge.
Assessment methods and criteria
Portfolio exam
Language
English
Number of ECTS credits awarded
3
Semester hours per week
Planned teaching and learning method
integrated course
Semester/trimester in which the course/module is offered
3