Research Methods & Evidence-based Management

first cycle, Master

The participants:
• are able to understand the connection between research and evidence-based decision-making, and explain main principles of scientific research in the sports, culture and event sectors.
• are able to comprehend the logic of scientific inquiry, including the aims, strengths, and limitations of empirical social science research.
• are able to recognize the importance of core theoretical assumptions within the research process in sports, culture and event management.
• are able to understand the roles of theory, conceptualization, and theoretical frameworks in guiding research.
• are able to evaluate and apply a range of quantitative and qualitative methodologies to explore, describe and explain social phenomena within the three disciplines.
• are able to systematically develop and methodically articulate a research design in sports, culture and event management appropriate for a Master’s level.
• are able to design research instruments aligned with research objectives.

not applicable

- Differences and interfaces between qualitative and quantitative social research with a focus on sports, culture, and event management
- Development of research design and research planning
- Sampling strategies and sample selection in qualitative and quantitative studies
- Instruments for qualitative and quantitative data collection
- Methods of data analysis: qualitative content analysis, factor analysis, regression analysis
- Examples of empirical studies from sports, culture and event management

Bryman, A. (2021). Social Research Methods. Oxford University Press.
Clarke, V., & Braun, V. (2021). Thematic analysis: A practical guide. SAGE Publications.
Creswell, J. W., & Poth, C. N. (2023). Qualitative inquiry and research design: Choosing among five approaches (5th ed.). Sage.
Flick, U. (2022). An Introduction to Qualitative Research (7th ed.) Sage.
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2023). The Sage handbook of qualitative research (6th ed.). Sage.
Getz, D., & Page, S. J. (2024). Event studies: Theory and management for planned events (5th ed.). Routledge.
Krieg, E.J. (2014), Statistics and data analysis for social science (1st ed.); Pearson
Saunders, M., Lewis, P., & Thornhill, A. (2023). Research Methods for Business Students (9th ed.). Pearson.
Savin-Baden, M., & Major, C. H. (2025). Qualitative research: The essential guide to theory and practice (2nd ed.). Routledge.
Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). Sage.

Exam

English

3

integrated course

3