Business Project

first cycle, Master

The participants:
• are able to apply in-depth knowledge of applied project management in the fields of sports, culture, and events in order to manage projects successfully.
• are able to apply core knowledge in the areas of conceptualization, planning, implementation, and financing of events in order to develop and realize professional event formats.
• are able to systematically evaluate the achievement of event objectives in order to identify potential for optimization and ensure the quality of future projects.
• are able to transfer well-founded problem-solving approaches and strategies to economic issues in order to address complex challenges in a practice-oriented and solution-focused manner.
• are able to recognize the importance of project communication, self-organization, time management, organizational skills, as well as stress management and resilience, and to apply these competencies purposefully in order to act successfully in dynamic and demanding project contexts (work-life management).

not applicable

To optimally prepare students for challenges in professional life, practice-oriented tasks are worked on in groups, preferably based on assignments from partners in business or public institutions, or through field experience gained under the supervision of the course instructor. Students contribute their previously acquired knowledge and apply it to projects. In addition to deepening and enhancing their subject-specific expertise, complementary competencies such as social skills, teamwork, problem-solving and decision-making competence, risk management, and budgeting competence are also fostered.

Based on a client briefing, students work independently on the assigned projects, receiving guidance from the course instructor only when necessary. Planning, coordination, budgeting, monitoring, evaluation, and final reporting are carried out by the students. The role of the course instructor is focused on project coaching.

Bowdin, G.A.J., Allen, J., Harris, R., Jago, L., O'Toole, W., & McDonnell, I. (2023). Events Management (4th ed.). Routledge.
Cornwell, T. B. (2014). Sponsorship in marketing : effective communication through sports, arts, and events. Routledge, New York.
Fabisch, N. (2013) Fundraising: Spenden, Sponsoring und mehr. Orig.-Ausg., 3., vollst. überarb. und erw. Aufl., Dt. Taschenbuch-Verl., München.
Smith, A. (2015). Events in the City: Using public spaces as event venues (1st ed.). Routledge.
Timinger, H. (2025). Modern project management. Wiley-VCH.

Project

German

4

project

2