Event Management
Niveau
first cycle, Master
Learning outcomes of the courses/module
The participants:
• will be able to develop knowledge and understanding of different types of events, frameworks, structures, stakeholders and tools in modern event management.
• will be able to recognize and analyze problems in event management and develop potential solutions.
• will be able to recognize the relationship between social sciences and event management.
• will be able to interpret and evaluate complex matters and information.
• will be able to develop their social and self-competences as well as their critical thinking and discussion skills as well as presentation and moderating skills through group work and interactive discourse.
• will be able to develop knowledge and understanding of different types of events, frameworks, structures, stakeholders and tools in modern event management.
• will be able to recognize and analyze problems in event management and develop potential solutions.
• will be able to recognize the relationship between social sciences and event management.
• will be able to interpret and evaluate complex matters and information.
• will be able to develop their social and self-competences as well as their critical thinking and discussion skills as well as presentation and moderating skills through group work and interactive discourse.
Prerequisites for the course
not applicable
Course content
- Event typologies and classifications, event planning models and planning stages
- Social science approaches in event management
- Internal and external influencing factors in event management
- Stakeholders in event management
- Risk management
- Event logistics and operations
- Event evaluation
- Social science approaches in event management
- Internal and external influencing factors in event management
- Stakeholders in event management
- Risk management
- Event logistics and operations
- Event evaluation
Recommended specialist literature
Bowdin, G. A.J., Allen, J., O´Toole, W., Harris, R., & McDonnell, I. (2023). Events Management. Butterworth-Heinemann, Oxford.
Getz, D. and Page, S. (2019). Event studies: Theory, research and policy for planned events. 4th ed. London, Routledge.
Jäger. D. (2018). Grundwissen Eventmanagement. 3. Aufl. utb GmbH, Stuttgart.
Sakschewski, T. und Siegfried, P. (2017). Veranstaltungsmanagement: Märkte, Aufgaben und Akteure. Wiesbaden, Springer Gabler.
Shone, A. and Parry, B. (2019). Successful event management: A practical hand-book. 5th ed. USA, Cengage Learning
Getz, D. and Page, S. (2019). Event studies: Theory, research and policy for planned events. 4th ed. London, Routledge.
Jäger. D. (2018). Grundwissen Eventmanagement. 3. Aufl. utb GmbH, Stuttgart.
Sakschewski, T. und Siegfried, P. (2017). Veranstaltungsmanagement: Märkte, Aufgaben und Akteure. Wiesbaden, Springer Gabler.
Shone, A. and Parry, B. (2019). Successful event management: A practical hand-book. 5th ed. USA, Cengage Learning
Assessment methods and criteria
Exam
Language
German
Number of ECTS credits awarded
4
Semester hours per week
Planned teaching and learning method
integrated course
Semester/trimester in which the course/module is offered
1