Venue Management (E) (WP)*

first cycle, Master

The participants:
• are able to analyze and evaluate the need for the construction of new infrastructures as well as the renovation of existing facilities.
• can identify the relevant stakeholders for infrastructure planning, including authorities, clients, investors, future operators, and the local population.
• learn to develop and present efficient marketing strategies.
• are able to economically manage event facilities.
• can classify the lifecycle of infrastructures.
• learn to adapt established ways of thinking and acting flexibly to new and changing situations.
• are able to identify and assess the opportunities and risks of implementation.
• develop negotiation skills.

not applicable

- Introduction to event venue management
- Overview of clusters of event venues
- Features of selected clusters of event venues
- The significance of architecture and the concept of space
- Stakeholders of event venues
- The question of construction costs
- Interaction between construction and business
- The lifecycle of event venues
- Planning, financing and construction of event venues
- Market and demand analysis as a basis
- Site factors and site selection
- Development of financial concepts, business plans
- Strategic and operational management of event venues
- Application of strategic management methods to event venues
- Successful strategic positioning of event venues in the marketplace
- Interaction of strategic management and operational management of event venues
- Challenges in the operational management of event venues (including facility management)
- Special features of conference and congress infrastructure
- Special features of infrastructure in the leisure industry (e.g. garden shows, waterfront development)

Atkin, B. (2015). Total Facility Management. 4th ed. New Jersey (USA), Wiley-Blackwell;
Berners, P. (2018). The Practical Guide to Managing Event Venues. London, Routledge
Mahoney, K. (2015). Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues. Dallas (USA), Brown Books
Nolan, E. (2017). Working with venues for Events: A Practical Guide Hardcover. London, Francis and Taylor.
Roper, K. and Payant, R. (2014). The Facility Management Handbook. 4th ed. USA; AMACOM.

Exam

English

4

seminar

2