Top search results

No results

Our new brand
Our new brand
Menu

Students are developing a communication strategy for 3CON

  • 18.11.2025
  • Practical Project
Personen stehen auf einer Treppe vor einem Gebäudeeingang nebeneinander.
© HOK

The students were in direct contact with the client and visited the 3Con company site in Ebbs.

Students on the Bachelor's degree program in International Business & Management are working with the Tyrolean technology company 3CON in the Digital Transformation III course. The aim is to develop an external communication strategy for the internationally active group of companies.

As part of the Digital Transformation III: Communication & Practical Project II course, the Bachelor's degree program in International Business Management is carrying out an exciting practical project in cooperation with the Tyrolean technology company 3CON. The aim of the project was to develop an external communication strategy for the internationally active industrial company. 3CON is one of the world's leading providers of highly automated production systems for the automotive, pharmaceutical and medical industries and their suppliers.

PROJECT LAUNCH WITH COMPANY VISIT IN EBBS

At the beginning of October 2025, the students visited the company's headquarters in Ebbs together with course director Prof. (FD) Dr. Peter Dietrich. During the visit, the participants were given comprehensive insights into the company and the project objective. The program included a company presentation, discussions with the business, marketing and communications management and an impressive tour of the production halls.

The aim of the project is to further develop the external communication strategy of the 3CON Group. The focus is particularly on the new business unit 3CON Pharma Medical GmbH, which was founded a few years ago and is now to be strategically positioned on the market. Important tasks include strengthening brand awareness, establishing new partnerships and securing the company's long-term success. At the same time - especially in economically challenging times - the excellent reputation of the 3CON Automotive division is to be further consolidated and expanded.

PRACTICAL EXPERIENCE FOR STUDENTS

The project offers students a valuable opportunity to apply their theoretical knowledge in practice and make a direct contribution to a future-oriented communication strategy.

 

Links: 

 

This article was written by students on the full-time Bachelor's degree program in International Business Management as part of their practical project.

Back to Overview